Search Engine Optimization (SEO) is the practice of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. The goal of SEO is to increase organic traffic to a website from search engines such as Google, Bing, and Yahoo.
There are several factors that impact a website's SEO, including the quality and relevance of its content, the structure and organization of its pages, the use of relevant keywords and phrases, the optimization of meta tags and descriptions, the quality and quantity of backlinks, and the website's overall user experience.
SEO can be divided into two main categories: on-page optimization and off-page optimization. On-page optimization involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes optimizing content, HTML code, and site architecture. Off-page optimization involves building links and social signals to a website, which helps to increase its authority and visibility in search engine results pages.
SEO is a complex and ever-evolving field, and it requires ongoing effort and expertise to stay ahead of the competition. Many businesses and organizations hire SEO professionals to manage their SEO efforts and improve their online visibility.